MICROSOFT EMAILS

During my tenure at Microsoft, we crafted B2B nurture emails to exacting standards informed by extensive qualitative and quantitative testing. The emails you see here reflect the clear, direct, no-nonsense tone favored by business decision-makers who engage with Microsoft. I wrote and/or edited hundreds of these emails will happily talk with you about subject lines, preheaders, CTAs, and the value of bullet points. I could even give you a sneak peek of my white paper, “Writing for Business Decision-Makers,” if you really want to get into the weeds and optimize engagement!

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