I'm an award-winning senior copywriter, copy manager, and communications leader with proven experience guiding copy direction, shaping brand voice, creating breakthrough campaigns, and crafting compelling B2B and B2C copy for world-class brands like Microsoft and REI. I'm also a strategic thinker and accomplished storyteller who is equally adept at developing big creative ideas and delving into the smallest details of a project.
I excel at translating strategy, data, and business goals into customer-centric copy and multichannel campaigns that drive measurable impact.
I work fast, solve problems with an inclusive style, lead without ego or drama, and thrive when the work is hard and the only way forward is through cross-functional collaboration.
I have a track record of using AI to amplify creativity and produce high-quality copy at scale, while never losing sight of the nuances of strong writing and what it means to connect with real human beings.
My expertise runs the gamut from high-level concepting to detailed product pages—and pretty much everything in between, including style guides, messaging frameworks, content strategy, email, social, UX, product naming, SEO, video, long-form content, and internal communications.
I have a deep understanding of how to develop, steward, and evolve brand voice to create distinctive, recognizable brand identities that appeal to target customers and deepen their loyalty.
I bring out the best in people around me.
Whether I’m marketing hiking boots to a retail customer or an AI solution to a multinational corporation, I work from a place of empathy, because I believe driving business impact starts by understanding and anticipating customer needs.
I develop high-performing teams by leading with integrity, candor, respect, gratitude, fairness, inclusivity, humility, and a strong commitment to growing team members’ skills.
Ask me to help you solve a challenge, and I’ll happily roll up my sleeves.
I believe that how you treat people matters.
When things hit the fan, I’m the calm one. I enjoy the challenge of solving problems under pressure.
A team I managed serenaded me on my birthday with a ukulele song they'd practiced in secret for weeks.
I make mistakes. I own them.
I'm a fan of live music, Mexican food, fly fishing, soccer, hiking, my family, and the King County Library System.