MICROSOFt INDUSTRY SOCIAL ADS
I’ve written and edited hundreds of emails, web pages, e-books, and social ads in support of Microsoft’s industry clouds.
For this particular set of ads, the goal was to inspire business decision-makers from the healthcare, manufacturing, and retail industries to download an e-book called “AI Use Cases for Business Leaders: Realize Value with AI.”
The copy here speaks to an industry-specific pain point before quickly explaining how AI can help. All KPIs exceeded benchmarks.