MICROSOFT B2B EMAILS
During my tenure at Microsoft, we crafted B2B nurture emails to exacting standards based on best practices shaped by extensive qualitative and quantitative testing. The emails you see here reflect the clear, direct, no-nonsense tone favored by business decision-makers who engage with Microsoft. I wrote, edited, and/or oversaw thousands of these emails across a wide range of industries and solution areas. I’ll happily talk with you about subject lines, preheaders, CTAs, and the value of bullet points. I could even give you a sneak peek of my white paper, “Writing for Business Decision-Makers,” if you really want to get into the weeds and optimize email engagement.
Subject line: 8 lessons for digital transformation—get the e-book
Preheader: Learn from real-world examples of organiztions going through transformation.
Subject line: Accelerate innovation with Microsoft Cloud for Financial Services
Preheader: Transform your organization with trusted financial services cloud capabilities.
Subject line: Take a guided tour of Microsoft Cloud for Sustainability
Preheader: Explore capabilities that help accelerate your sustainability progress.
Subject line: Learn how generative AI is transforming banking
Preheader: See how banks can use new AI tools to stay ahead of the industry.
Subject line: Introducing outcomes-focused AI solutions from Microsoft + Nuance
Preheader: Learn how to solve your greatest challenges in healthcare.
Subject line: Adapt and thrive as a big box retailer
Preheader: Solve today’s challenges and grow your business with cloud-based technology.
