MICROSOFT “DO More with Less” Campaign
I oversaw all copy efforts for this expansive B2B campaign, developing a library of ready-to-use messaging across 13 lines of business that ensured brand alignment, consistent storytelling, and legal compliance for Microsoft's entire commercial portfolio. The library was used to create copy at scale across dozens of emails, web pages, internal field kits, partner enablement materials, and other communications. Despite macroeconomic headwinds, the Microsoft Cloud tech stack produced $28.5 billion in revenue in the 3rd quarter of FY23, followed by $30.3 billion in the 4th quarter, representing year over year increases of 22% and 21% respectively. I received a Microsoft Cloud Marketing SNAP Award for Growth for my work on the campaign.
Here, you’ll see the first of many pages of the library, followed by a customer-facing infographic born from the source material.
